In the midst of this transformative era where artificial intelligence is reshaping countless aspects of our lives, including the realm of creativity, we are asked to reevaluate and reimagine the creative process. Rather than viewing AI as a mere tool or an end result, what if we embrace it as a co-creator – an integral part of the inspiration and ideation journey.
AI Inspiration Tool
speculative AI research
2024
In the age of artificial intelligence, the concept of inspiration takes on new dimensions as we explore the potential of human-AI collaboration. By engaging in a creative dialogue with AI, we open ourselves up to fresh perspectives and unexpected insights to rethink our understanding of the creative process.
Expanding the diverse backgrounds and perspectives humans bring in, AI can offer unique interpretations and extended insights. By being curious and by engaging in a creative dialogue with AI, we open ourselves up to unexpected ideas that initiate fresh viewpoints, which may have otherwise remained hidden. This co-creation dynamic lies at the heart of our vision for the future of design tools in the age of AI.
For us, inspiration has its roots in the abstract and evolves into a wider spectrum of interpretation, eventually taking shape in more concrete forms and concepts. Often, the magic happens during the journey, when you find something you weren't initially looking for. What if AI could be our inspiration companion on this journey?
What if it could lead to moments of inspiration by discovering things we might have overlooked?
The Tool: A Speculative Exploration
To examine this concept of inspiration with AI, we have developed a speculative design tool that fosters an explorative approach to inspiration research. Our tool takes users on a journey of discovery, starting with a set of simple shapes generated through procedural and algorithmic design. As users navigate around these shapes, zooming in and out, they seek that spark of inspiration – the moment when they see something that captivates their imagination.
The Approach: Procedural Setup meets AI
The initial shapes in our tool are generated using a combination of procedural setup and algorithmic design. This approach allows for a certain level of control, enabling users to choose from organic to geometric forms that best suit their needs and align with their initial ideas.
The generative nature of the shape creation opens up a vast space of possibilities, from individually adjusting complexity of the shapes to defining a general materiality, ensuring a unique experience each time the tool is used.
A key aspect of developing this tool is making inspiration intuitively manageable and easily accessible.
Letting the Creative Journey Unfold by Managing References
A key aspect of developing this tool is making inspiration intuitively manageable and easily accessible. The app allows users to store and organize the individual perspectives they explore, creating a personal collection of references. Users can navigate through their saved snapshots, revisit previous viewpoints and build upon them as their creative journey unfolds.
Cross-cultural Lenses: Insights from Different Perspectives
The ability to save and revisit inspiration points within the tool opens up intriguing possibilities for cross-cultural analysis. In a collaborative setting, this feature could enable the creation of shared inspiration collections, allowing others to explore and learn from diverse perspectives.
By examining the data generated through this tool, we may gain insights into how people from different regions, age groups, or backgrounds perceive and define inspiration.
Clustering and analyzing the users invidiual viewpoints could reveal fascinating patterns and trends, shedding light on the cultural dimensions of creativity.
Endless Stream of Inspiration
Beyond its existence as a standalone tool, we envision this concept being deployed on large-scale media screens – a constantly evolving wall of inspiration. This endless stream of creative visual input, tailored to specific domains, would provide a persistent source of ideas and stimuli for passersby.
Choose Your Use Case: Custom-Trained Input
While our AI inspiration tool is designed to be flexible and adaptable, it can also be tailored to specific use cases and domains. By leveraging custom-trained models focused on particular topics or industries, the tool can provide targeted inspiration relevant to the unique needs and challenges of different fields.
The AI output allows different stages of inspiration, which adds quality to the creative process: in comparison to other AI tools, the AI inspiration tool invites a dialogue. It is not simply generating from text to image, but offering an exploration from abstract to more concrete, where the user decides when to stop, turn or continue the creative journey.
By embracing AI as a co-creator and engaging in a playful, explorative dialogue, we unlock new realms of inspiration and the creative process.
To conclude, for now, our AI inspiration tool represents a proactive step towards a future where technology is seamlessly integrated into the creative process.
Through this project, we aim to spark a conversation about the evolving role of AI design tools and the exciting potential of human-AI collaboration in the pursuit of creativity that goes beyond using AI as a tool to generate output.
credits
Creative Direction & Concept: Cedric Kiefer
Design: Cedric Kiefer, Sam Care, Leo Romanski, Tsingyun Zhang
Production: Tobias Ziegler
Technical Direction: Henryk Wollik