For us, design is about setting direction—not just adding superficial aesthetics. Our research-driven approach leads to intentional, impactful experiences that resonate on deeper levels.

Founded by Julia Laub and Cedric Kiefer in 2010, onformative has continuously evolved as a studio. We craft human-centered concepts and visual narratives that offer compelling visions of the future.

Our expertise spans creative, strategic, and technical disciplines, enabling us to devsolutions that meet today’s needs and anticipate tomorrow’s opportunities.

We believe in building lasting relationships with our clients and collaborators. By working closely to understand both their immediate challenges and long-term visions, we've become trusted innovation partners for companies like Nike, Samsung, and Porsche.

With over 100 talks delivered worldwide, we continuously share insights, spark ideas, and contribute actively to the global conversation on creativity, innovation, and design.

Our reputation as thought leaders is built on hands-on experience and deep, cross-disciplinary expertise. From conferences and universities to festivals and expert panels, we view every talk as a chance to inspire, challenge, and connect.

- Offf Mexico, Mexico City, 2025
- ADC Digital Conference, Hamburg, 2024
- Mindpark, Hongkong, 2023
- Samsung Design Center, South Korea, 2023
- Google I/O, San Francisco, United States, 2019
- ARS Electronica, Linz, Austria, 2017
- AIGA Design Conference, Las Vegas, USA, 2016

find here the full list of talks

Invite us to speak at your event