Adobe Ampersand

artwork for image campaign


From thousands of floating fragments, an ampersand evolves in 3D-space. Its colours and materials merge to create a polished and reflective fragmented surface.

For the release campaign of Adobe Creative Suite 6, onformative was invited to create an abstract artwork and interpretation of the Adobe Ampersand. The original 3D-model of the ampersand was loaded into a custom-written application where the form was dismantled and subsequently reassembled. From the varying results, a few examples were exported as 3D-models and imported into Cinema4D to refine lighting, shading as well as the short animation.

As one of the Adobe Artists of the new CS6, the Adobe film team visited us in our Berlin office. Over three days, stay they followed us around town and documented our way of working. We also uploaded some behind the scenes shots to flickr.


Art direction: Cedric Kiefer
Code: Christopher Warnow
Animation: Andreas Fischer
Sound: Jens C. Fischer
Documentary film: Adobe Film