This is onformative,
a studio for digital art and design.

Guided by an emotional approach, we constantly search for new forms of creative expression. Through an experimental practice we create meaningful works to challenge the boundaries between art, design and technology.


Founded by Julia Laub and Cedric Kiefer in 2010, onformative has been continuously evolving and refining itself ever since. We create meaningful works that challenge the boundaries between art, design and technology. As we stay true to an open process, the outcome of our works take on varying forms across media through self-initiated and commissioned projects that range from interactive media installations, generative design and dynamic visuals to data-driven narratives. Through an interdisciplinary and collaborative practice, the visual language of onformative is variable and leaves an individual mark with its aesthetic.


onformative includes creatives from various international backgrounds and disciplines. Our range of experience and knowledge is connected by a common fascination with the creative process of exploration and our keen interest in the unknown. By staying simultaneously focussed and open-minded, we ensure a work environment that enables professionality as much as creativity.


As onformative is rooted in a strong and diverse community of creatives, we know the power of joining forces with inspiring minds. We collaborate with other artists and professionals across disciplines such as dancers, musicians and architects, to merge interests and encourage new fields of development.


We are always curious to meet new talent to broaden our network – as well as our horizon. If you want to seize the opportunity to grow within your field and beyond, to make a dedicated contribution and be part of an open-minded and ambitious team, we’re happy to receive your application and portfolio to get to know you!

Send your application to
Read more about our currently open positions


We favour collaborative work models and reliable, long-term relationships to provide individual and personal exchanges with our clients. This has led us to engage with brands and companies across a multitude of industries around the world. Amongst others, we have been commissioned by the following clients:


Our studio is located in one of Berlin's refurbished factory spaces in the heart of the vibrant neighborhood of Friedrichshain. The space reflects the flexible nature of our work and allows for varying configurations to facilitate projects and develop new concepts. Our in-house workshop enables quick prototyping and encourages a collaborative working atmosphere.


The studio’s works have been exhibited at galleries and festivals across the globe in Europe, the United States, China and Australia. A list of selected exhibitions in the following:


»Meandering River«
Echo Of Water
MOCA Yinchuan
Yinchuan, China


»Meandering River«
Google Cloud Next
Zürich, Switzerland


»Formae 1.57«
Hacking Identity – Dancing Diversity
Möllerei Esch-Beval
Esch-sur-Alzette, Luxembourg


»Meandering River«
Ekotisak Exhibition
art + science 2022
Novi Sad, Serbia


»Meandering River«
Future Media Art Festival
Contemporary Culture Lab
Taipei, Taiwan


»Meandering River«
Was uns umgibt
Mianki Gallery
Berlin, Germany


»Meandering River«
Ars Electronica Animation Festival
Ars Electronica Festival
Linz, Austria


»Meandering River«
40 years of Humanizing Technology
Ars Electronica in Shenzhen, China


»Meandering River«
National Design & Craft Gallery
Kilkenny, Ireland


»ANIMA – iki«
Minding the Digital
Design Society
Shenzhen, China


Akbank Sanat
Istanbul, Turkey


»unnamed soundsculpture«
Milan Expo
German Pavilion
Milan, Italy


»unnamed soundsculpture«
Weaving Webs in Art
Kunsthalle zu Kiel
Kiel, Germany


We are regularly invited to join inspiring discussions and give talks in international surroundings based on our manifold experience and profound knowledge. A selection of the diverse opportunities we have had the honour of participating in:

  • kikk Festival, Namur, Belgium, 2022
  • Forward Festival, Berlin, 2022
  • SHOW Conference, Utrecht, The Netherlands, 2021
  • Raumwelten Ludwigsburg, Germany, 2020
  • Google I/O, San Francisco, United States, 2019
  • Branding The Invisible, London, UK, 2019
  • Encode, London, UK, 2019
  • Mirage Festival, Lyon, France, 2018
  • Art Center Nabi, Seoul, South Korea, 2018
  • ECHO, Dubai, United Arab Emirates, 2017
  • Offf Mexico, Mexico City, Mexico, 2017
  • Contemporary Istanbul, Istanbul, Turkey, 2017
  • ARS Electronica – Expanded Animation, Linz, Austria, 2017
  • FIBER Festival, Amsterdam, The Netherlands, 2017
  • Grey Area Foundation for the Arts, San Francisco, USA, 2016
  • AIGA Design Conference, Las Vegas, USA, 2016

full list of talks