This is onformative,

a studio for digital art and design.

Guided by an emotional approach, we constantly search for new forms of creative expression. Through an experimental practice we create meaningful works to challenge the boundaries between art, design and technology.


As we stay true to an open process, outcomes and interpretations take on varying forms across media through self-initiated and commissioned works that range from interactive media installations, generative design and dynamic visuals to data-driven narratives. Observations of our surroundings inspire us to explore the possibilities that lie between analog and digital fields to examine the relationship of humans and technology. Through an interdisciplinary and collaborative practice, the visual language of onformative is variable.

Founded by Julia Laub and Cedric Kiefer, onformative has been evolving and refining itself since 2010. The studio's works have been exhibited and shown at galleries and festivals across Europe as well as in North America, Australia and China.

Over the years, onformative has grown to include creatives from various international backgrounds and disciplines. Our range of experience and knowledge is connected by a common fascination with the creative process of exploration and our keen interest in the yet unknown.



onformative has grown out of the creative coding community where it first laid its roots by writing libraries, leading workshops, and giving talks on the topic of generative design. Our teaching and writing experience fosters inspiration and has created connections with galleries and creative spaces worldwide. We collaborate with other artists, agencies and professionals across disciplines such as dancers, musicians and architects, to merge interests and encourage new fields of development.


Our studio is located in one of Berlin's refurbished factory spaces in the heart of the vibrant neighborhood of Friedrichshain. The space reflects the flexible nature of our work and allows for varying configurations to facilitate projects and develop new concepts. Our in-house workshop enables quick prototyping and encourages a collaborative working atmosphere. A rooftop terrace looks out over the city and often serves as a meeting place for our friends and collaborators.

selected exhibitions

»ANIMA 3 – tamashi«

Van Gogh Museum

Amsterdam, Netherlands

»Google Faces«

Ego Update


Düsseldorf, Germany


New Realities

Mobile World Centre, Plaça Catalunya

Barcelona, Spain

»unnamed soundsculpture«

Nets: Weaving Webs in Art

Kunsthalle zu Kiel

Kiel, Germany

»true/false digital«



Berlin, Germany

»unnamed soundsculpture«

Projections series: Music Video 2013

Musée d'art contemporain

Montréal, Canada

»Skype Visualization«

GeoCity Smart City

CMoDA Museum of Digital Arts

Beijing, China

»Fragments of RGB«

McLuhan100 Festival

Urban Screen Installation

Toronto, Canada

full list of exhibitions

selected talks

  • NODE Festival, Frankfurt, Germany
  • KIKK Festival, Namur, Belgium
  • ReDefine Design Conference, Budapest, Hungary
  • Resonate, Belgrade, Serbia
  • Visualized Conference, New York, United States
  • Alpha-ville EXCHANGE, London, UK
  • push.conference, Munich, Germany
  • UX-Day Mannheim, Mannheim, Germany
  • Conference, Berlin, Germany
  • Apple Store, Berlin, Germany
  • Resonate Festival, Belgrade, Serbia
  • Spatial Interaction, ZhdK - Zürcher Hochschule der Künste, Zurich, Switzerland
  • Faux Image, LEAP - Lab for Electronice Arts and Performance
  • Visualized Conference, New York, United States

full list of talks


Generative Design, the book we co-wrote in 2009, has become an important part of our history and demonstrates our interest in connecting disciplines.

The book allowed us to discuss and define the methodology of generative design for ourselves and others. As the content of the publication teaches designers and developers generative techniques, it contributes to the community from which it originated. It has become the standard on the subject and the methods continue to flow into our daily work. More about the publication and all code included in the book can be found on the project page or at